Claude adoption that started with executives
How a healthcare organization trained its executives and leaders, worked through use cases with pilot teams, and broadened its use of Claude
A healthcare organization already had an AI strategy and a strong governance process, and it had chosen Claude as its primary AI tool.
It was ready to expand its AI deployment and wanted help with training and enablement. We started with the executive team, moved on to the full leadership group, and then worked side by side with pilot teams to turn their use cases into Claude workflows, projects, and skills. Demand and outcomes grew across the organization.
Licenses alone did not change behavior.
Many people had tried AI, gotten a good-enough answer, and stopped. Use was light and scattered, and it was not having much effect.
The team was also working out how to innovate within the limits of its governance.
Executives first, then leaders, then pilot teams
- 01
Started with the executive team
AI Fluency 101We ran a hands-on AI fluency session for the C-suite. We structured it around our proprietary maturity model and covered both individual and team use of AI.
- 02
Extended it to a broader leadership team
Leadership AI Alignment ProgramLeaders from across the organization joined a hands-on Leadership AI Alignment session. They practiced with Claude, discussed AI risks, built and pitched a business concept with Claude, and talked through how each would lead their team through the AI rollout.
- 03
Use case workshops with pilot teams
Use Case Accelerator WorkshopNext we ran AI training and use case accelerator workshops with the pilot teams. Each team brought many real use cases. We mapped them against data, governance, and technical considerations, then narrowed them to the most viable.
- 04
Office hours afterward
EnablementFollow-up office hours gave pilot teams and individual leaders a place to bring questions as they came up.
Four lessons from the rollout
Executives set the priority.
Training the executives made AI a leadership priority. Training the wider leadership group made it daily practice and gave their direct reports permission to try it.
Document-heavy teams made good pilots.
The pilot teams had many use cases built around heavy documentation.
Start from the team’s own work.
Every workshop began with use cases the team brought, using its own documents and problems, which kept the training practical.
Use made the case for investment.
Once people across the organization were using Claude on their own work, the case for a larger investment was straightforward.
Adoption takes more than buying licenses.
- Train leaders first, so they are a visible example of using AI in line with the AI strategy.
- Use cases will spread to other parts of the organization as teams see what Claude can do for their work.
For an organization that has bought AI licenses and is waiting for people to use them, we recommend beginning with the executive team.
Train executives so AI becomes a leadership priority, and the wider leadership group so it becomes daily practice. Then choose pilot teams whose work fits AI best practices and your governance. As use spreads, the case for a larger program gets easier to make.
More examples of our work
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In a 30-minute briefing, we’ll talk through where your leaders and teams stand and how to begin with your executives.
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