Why Us

AI for the industries that can’t afford to get it wrong.

We help organizations in heavily regulated sectors, including healthcare and life sciences, legal, and higher education, put AI to work. We specialize in work with strict compliance rules and a high cost of error. We start from where you are, find the opportunities worth pursuing, and plan a practical path, with enterprise-grade security and compliance built into each step.

Talk through your next AI decision

A 30-minute conversation with a partner, with no commitment.

Itasca pine mark
Who we focus on

Every industry has to adopt AI, including those with strict compliance rules.

If half of your leadership team is excited about what AI can do and the other half worries about what it might expose, we can help you move forward. We designed our lifecycle around that split.

We start from your compliance and security requirements and build everything else on them. We understand risk and regulation, we build guardrails in from the first conversation, and we help you move as fast as your organization can safely go.

Our approach

Four phases, from first conversation to lasting capability

Most clients go through our phases of Align, Equip, Apply, and Sustain in that order. Many start at whichever phase is most urgent.

01

Align

Decide what and why

Leaders agree on where to invest in AI and why. Our Leadership AI Alignment Program and AI Maturity Diagnostic help your team decide what it wants to achieve, which opportunities to pursue, and how ready the organization is. Those decisions guide the rest of the work.

Leadership AI Alignment ProgramAI Maturity Diagnostic
02

Equip

Build capability

Teach people to use AI in their daily work. AI Fluency 101 and 201 and the AI Champion Program give teams practical skills, guidance on which uses are approved, and support while they apply what they learned.

AI Fluency 101 and 201AI Champion Program
03

Apply

Put AI to work

Turn your priority use cases into tools your team uses. In Use Case Accelerator Workshops, Custom Agent and Workflow Builds, and Compliance-Grade Data Analysis Builds, we build working tools, connected to your systems of record where the work needs it.

Use Case Accelerator WorkshopCustom Agent and Workflow BuildCompliance-Grade Data Analysis Build
04

Sustain

Prove value and hand it over

Measure progress and hand the work to your team. We re-score the original AI Maturity Diagnostic, document the value delivered, and hand over the knowledge and ownership your team needs to keep building.

AI Maturity Diagnostic re-score
Platform

RIFFL, our platform, supports all four phases. Your people describe what they need, and it goes live on a private, secure address your IT, legal, and compliance teams can stand behind, with the guardrails already in place.

How we staff engagements

Senior, AI-native operators on every engagement

Everyone on an Itasca engagement has done this work inside an organization themselves. Our senior operators have experience in technology enablement, adoption, and innovation, and have run programs like yours before.

Peter Carlson

Peter Carlson

Co-founder and CEO

Leads executive engagements and stays on them from close through delivery.

Melissa Murphy

Melissa Murphy

Co-founder and Chief AI Enablement Officer

Leads AI adoption and enablement work, from executives to large enterprise teams.

Josh Dayberry

Josh Dayberry

Co-founder and CTO

Oversees custom agents, workflow automation and AI infrastructure, and leads our FDE team.

Specialists, added when the work needs them

We bring in senior specialists when an engagement needs them:

Instructional design

Senior instructional designers build workshop content around how your teams work.

Forward deployed engineering

More senior engineers, added to match the pace and complexity of a build phase.

Domain expertise

Specialists with experience in your industry’s compliance and technical requirements, for questions that need them.

Proof

Why clients bring us in

“Founded by two lawyers, combining legal grounding with deep experience in AI, data, and technology.”
A national public finance law firm, introducing Itasca to its staff
Why the system holds

Three things our method rests on

Compliance comes first.

We start with your regulatory obligations and then look at your tech stack, so governance is part of the engagement from day one.

We recommend Google Cloud, and we are an official partner.

We do the same work on OpenAI, Perplexity, Harvey, and Copilot, so the choice of platform stays yours.

Adoption is built into the lifecycle.

Training and coaching are part of the engagement from Align onward, so your team keeps using AI well after the first rollout.

What we stand for

Four commitments we bring to every engagement

Plan for this quarter

We start with what your team can get done this quarter, given its capacity and your business priorities.

Current AI, simple builds

We know the latest AI capabilities and agent design, and we pick the simplest approach that does the job.

Start anywhere

Start with training, strategy, or engineering. Move between them as your needs change.

Success defined up front

We define what we’ll deliver and how we’ll measure success at the start of every engagement.

We keep all four within your security and compliance requirements.

Our partner

We recommend starting with Gemini.

We are an official Google Cloud partner.

Google CloudGemini

We also work across Claude, OpenAI, Perplexity, Harvey, and Copilot. AI enablement depends more on training, governance, and judgment than on which model people use, so you get the same team and the same standard on whatever platform you already have.

Put AI to work and stay compliant.

In 30 minutes we’ll show you how we would approach it, starting with what you’re regulated to protect.

Talk through your next AI decision

You’ll talk with a partner, and there’s no commitment.